W3W feels a lot like Swatch .beats [1]. It's not exactly solving a problem the doesn't exist, but I think solution is at least as bad as the problem we started

W3W feels a lot like Swatch .beats [1]. It's not exactly solving a problem the doesn't exist, but I think solution is at least as bad as the problem we started with. At least .beats had the excuse of being a marketing gimmick, or so I assume. No one really thought millidays-since-midnight-GMT was a reasonable alternative to time-zones or just UTC time, right? What is the problem that W3W is intended to solve? The idea is that I'll describe a location via W3W coordinates rather than by address (or lat/lon)? [1] https://en.wikipedia.org/wiki/Swatch_Internet_Time https://en.wikipedia.org/wiki/Swatch_Internet_Time