Even if it doesn't always feel like there is as much opportunity as there was 15 years ago on the open web, these are still important and timeless principles. I

Even if it doesn't always feel like there is as much opportunity as there was 15 years ago on the open web, these are still important and timeless principles. It's still one of the most important books on marketing ever written, and it's hard to imagine anyone who wouldn't benefit from reading it.