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The historical precedent for Facebook ad targeting is allocating one's print ad budget according to the readership of a given periodical, or one's TV ad budget
by closeparen 8y ago
The historical precedent for Facebook ad targeting is allocating one's print ad budget according to the readership of a given periodical, or one's TV ad budget according to Nielsen's analysis of a show's audience.
Or more personally, advertising the room for rent in your house at your white-collar job but not at the welfare office.
Does the Fair Housing Act address this? Doesn't look like it.
- floatrock 8y agoHow comparable is the historical precedent? Are facebook audiences comparable to different periodicals, or does the level of microtargetting available now make it more like putting your ad in copies of Time delivered to one part of town but not the addresses outside the redline?