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None of which is actually alleged. The allegation is that FB allowed ad targeting, not that they allowed ads that "indicated a preference... or an intention to
by kyrieeschaton 8y ago
None of which is actually alleged. The allegation is that FB allowed ad targeting, not that they allowed ads that "indicated a preference... or an intention to make any such preference". It's classic regulatory overreach over the course of 50 years, from disallowing ads that explicitly forbid blacks, to forbidding advertising in venues that haven't paid their diversity tax.
- jakelazaroff 8y agoTargeting an ad specifically to avoid certain races indicates your intention to make such a preference. You're just telling Facebook you don't want those races rather than putting it in the actual ad text.
- deleted 8y ago[deleted]
- kyrieeschaton 8y agoI forgot, legally you're supposed to take the upsell on your ad package so you can target based on a love of kayaking and golden retrievers. (This is what I mean by "diversity tax".)