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>Professionals are the ones requiring the latest equipment, purchasing the highest-margin products with the highest price inelasticity (not looking for discount
by minikites 8y ago
>Professionals are the ones requiring the latest equipment, purchasing the highest-margin products with the highest price inelasticity (not looking for discounts), the ones most likely to advertise through word-of-mouth, and the ones contributing the most to brand value.
Apple is still selling the Mac Pro that is unchanged from the 2013 model for full price. It's abundantly clear that they either don't know what professionals want or they don't care.
- kookoopuffs 8y agoExactly. OP comment is thinking that professionals are the one spending the most money. I strongly disagree without knowing any statistics but I'm going to assume by looking at the sheer number of macbooks that young people have to look at youtube and iphones to have cool photo filters are their major market. Like I said, I don't have any statistics, but I'm willing to put money on it. The ones that have money can afford the high end stuff but they are always not professionals