3 ms·
The adverts are right there on the page still. Why would it be more profitable to send users to the BBC website?
by msquog 8y ago
The adverts are right there on the page still.
Why would it be more profitable to send users to the BBC website?
- Mindwipe 8y agoIt wouldn't in the BBC's specific case, but in general the behaviour sending users to the site where they would likely be exposed to more advertising (probably by Google) would be the more profitable scenario.
- untog 8y agoIt's pretty clearly not the path Google has followed for some years now, though. They clearly have incentive to keep people on the search results page.