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If you stay on a search results page you're more likely to do another search after you're done listening, rather than browsing around on BBC's site.
by fenwick67 8y ago
If you stay on a search results page you're more likely to do another search after you're done listening, rather than browsing around on BBC's site.
- beaner 8y agoIt is also a better use experience.
- Mindwipe 8y agoI'd be fairly surprised if the metrics resulted in any measurable difference there tbh.
- captn3m0 8y agoEven a minute change in this might convert to a non trivial difference in ad revenue for this feature. This is the company that decides shades of blue by conversion numbers.