my guess is metrics. I once had my cable company call me out of nowhere near the end of the year. Wanted to lower my bill by 12$ a month, wanted to increase my

my guess is metrics. I once had my cable company call me out of nowhere near the end of the year. Wanted to lower my bill by 12$ a month, wanted to increase my service from internet only to internet with full tv package all tiers, AND if I agreed to all this would get a 300$ visa gift card. After 6 months if I did not like it no strings attached and I could stop. So I being skeptical I was even talking to my ISP company asked why would they give such and offer when I was already a non complaining customer. They said to me that honestly they just are trying to get their year end TV subscriber numbers up before the numbers go to investors who see annual reports or something. They were in a huge push to beat the local competitors. It ended up really being my ISP and they were good on what they offered.