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Research finds that just seeing reminders of coffee can stimulate the brain
- ksaj 8y agoI thought we already knew that with Pavlov's dog, placebos and that study about how simply opening your eyes widely and willing yourself to be awake and aware is enough to make it happen. TV commercials play on this by making us listen to the sound of Folgers in your cup while the screen is washed out with "morning light" saturation filling the screen.