We use Goodly at HireArt. There is no tax benefit - you are right that it has the same net effect as adding to the employee's salary for them to use to pay off

We use Goodly at HireArt. There is no tax benefit - you are right that it has the same net effect as adding to the employee's salary for them to use to pay off their loan directly. We see it as a nice way to encourage good financial behavior (not unlike how many companies have default retirement contributions). And the fees are small enough to not make a big difference. I think we'd also be interested in a program that took the money out of people's paychecks for repayment - especially if the issuers would give the employees a discount in exchange for getting a reliable paycheck-backed repayment.