Almost all of Google's profit comes from ads on Google-owned sites [0]. Adsense ads and non-ad products are a much smaller portion of their revenue, and Google

Almost all of Google's profit comes from ads on Google-owned sites [0]. Adsense ads and non-ad products are a much smaller portion of their revenue, and Google only keeps 30% of the revenue from third-party ads, meaning almost all of their profit comes from first-party. Given that, I doubt any attempt to block trackers or ads is ever going to seriously affect Google. It would be pretty easy to block Adsense ads that run on third-party sites, but for the first-party ads, Google can bundle the ads and content together in a way that prevents adblockers from easily blocking just the ads, without also blocking access to the service completely (and actually, I'm surprised they haven't done that already). I can't find a breakdown of Google ad revenues by product, but considering how many ads each product has, I'm guessing the vast majority of that revenue is from search. Given that, it seems like the best way to capure significant revenue from Google is by creating an alternative search engine (like DDG), or creating another product that avoids the need to use search entirely (voice assistants maybe?) [1] https://abc.xyz/investor/static/pdf/2018Q2_alphabet_earnings_release.pdf https://abc.xyz/investor/static/pdf/2018Q2_alphabet_earnings...