Varies depending on how much of your audience is ad supported vs premium and other variables (family plan, bulk deal through mobile operator, student deal) but

Varies depending on how much of your audience is ad supported vs premium and other variables (family plan, bulk deal through mobile operator, student deal) but blended it’s safe to work on the assumption of ~$5 per thousand for Spotify. Higher for Apple Music as they don’t have a freemium audience.