You've already got the odds stacked against you when you want to do a software-based startup and you're not a good developer yourself (or have a tech co-founder

You've already got the odds stacked against you when you want to do a software-based startup and you're not a good developer yourself (or have a tech co-founder that is). Once you've decided to go ahead and do it anyway, you've a number of options, and you're not doing yourself any favors by ruling out options the way this article advocates.