3 ms·
One interesting difference is that each 'groupon' is sold by a sales person, and has its witty copy prepared by a staff writer, whereas most of adwords is 100%
by krosaen 16y ago
One interesting difference is that each 'groupon' is sold by a sales person, and has its witty copy prepared by a staff writer, whereas most of adwords is 100% self service. That's the main reason it would surprise me if google did in fact acquire groupon.
- jorkos 16y agoover time Google could automate a lot of this and increase the margins on the business; the acquisition makes a lot of sense from my vantage
- ergo98 16y agoGoogle's automation of customer facing services is exactly how they kill businesses. Google Checkout is horrendous and is going nowhere, and their customer-facing efforts with the Nexus One, while a model of efficiency, were a dismal failure. There are some things you can't automate. Putting a personalized, humorous face on offers is a major value of Groupon, and Google can't automate that.