Sometimes it's not about getting an honest answer but showcasing that you are aware of the fundamentals of business and introducing this fact to the CEO directl

Sometimes it's not about getting an honest answer but showcasing that you are aware of the fundamentals of business and introducing this fact to the CEO directly. Depending on your level of interest and intuition, you can gauge the answer provided and measure its truthfulness going forward. It's also a good way to get an idea of how 'fluffy' the CEO is too in their response. This can be a red flag for not wanting to take the job too.