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As my entrepreneurial mentor taught me, it's 50% about solving a problem and 50% about figuring out distribution. Groupon's advantage isn't tech, it's massive
by Mystalic 16y ago
As my entrepreneurial mentor taught me, it's 50% about solving a problem and 50% about figuring out distribution. Groupon's advantage isn't tech, it's massive distribution and thousands of well-trained sales reps with strong relationships in local communities?
Do you really think Google could replicate that? It advertiser relationships are definitely not tapped into local communities like Groupon. In fact, that's probably the big reason for the acquisition -- local relationships.
- evbart 16y agoREALLY like that saying about 50% problem 50% distribution. I think you hit it spot on. I see Groupon, yelp, foursquare, all as going after the local space. Some people saw it as a tech problem, some people just looked at it as a distribution problem. GroupOn found the low tech extremely scalable solution, and is reaping the benefits. Companies like Foursquare are probably a couple of years away from having enough businesses do self service on their tech solution...