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If the website derives most of its revenue from the ad's posted on it, then Uniques and pageviews really matter.
by pshirishreddy 16y ago
If the website derives most of its revenue from the ad's posted on it, then Uniques and pageviews really matter.
- marcamillion 16y agoI know...which is why I added the editor's note. I, believe, that the industry has to evolve more towards other sustainable business models than just advertising focussed. The problem I am addressing is that many people, when they think about creating a web app/site, the first biz model they think of is advertising. What I would love to see is a complete evolution of this mindset. It is the equivalent of wanting to start a restaurant or any business in the 'real world' with the model of getting a great location and charging advertising from the foot traffic. That's kinda ridiculous. If we start treating web businesses like real businesses, I think we will see some more very interesting companies develop.
- AlexC04 16y agoYes & No - even in a subscriber / product model, the Uniques and Pageviews is a gauge of general public interest. Which speaks to product potential. From there you can split test your landing page, try to up your conversion rate etc... Revenue per month is great, wonderful, "le raison d'etre" - but - those other metrics are useful for a number of business functions.