The launch of boutiques.com and now this (if true) would suggest that Google are moving into the commodity-based affiliate marketing space. Rather than relying

The launch of boutiques.com and now this (if true) would suggest that Google are moving into the commodity-based affiliate marketing space. Rather than relying so heavily on selling ad-space in their products, perhaps they are looking to further diversify their revenue streams by acting as a 'portal' through which a significant proportion of internet users find and purchase commodities from online retailers. It would certainly be very profitable.