Google's gonna jump on it no matter if we like it or not. And if Google jumps on it and succeeds to make it popular all businesses will jump on it. And before y

Google's gonna jump on it no matter if we like it or not. And if Google jumps on it and succeeds to make it popular all businesses will jump on it. And before you know it, Google owns HTML email (which will then be all AMP). I understand your concerns but think about it: In 5 years time would you rather have emails that are as broken as today's web pages or emails that are as broken as today's web pages AND controlled by Google?