I've always wondered why gamification wasn't integrated into things beyond web apps. Gamification is a concept, a lens through which we can enact persuasive des

I've always wondered why gamification wasn't integrated into things beyond web apps. Gamification is a concept, a lens through which we can enact persuasive design - there's nothing in there that says its web specific. Lots of Web 2.0 concepts came from 'real world' product design; I don't see why the relationship can't go both ways.