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I can think of one. They could bring Groupon into Adwords and sell deals directly from searches. The auction mechanics of Adwords might work well with Groupon.
by greendestiny 16y ago
I can think of one. They could bring Groupon into Adwords and sell deals directly from searches. The auction mechanics of Adwords might work well with Groupon. Of course this would rely on Groupon working purely automatically - if it required any kind of business relationships and customer service (like it does now) then Google would kill it.
- notahacker 16y agoSure automating the process of selling discount vouchers might well work, but they don't need to buy Groupon to be able to create discount vouchers based on an adaptation of their own self-service model. They have more access to eyeballs than Groupon's mailing list anyway Much of the value of the company Groupon lies in the sales team, which makes it an uncharacteristic acquisition target for Google.
- greendestiny 16y agoYeah maybe I was trying a bit hard. Though there is also the Groupon brand and concept.