The lesson of "good enough" is an important one to learn, but when all your competitors are "good enough" too, you need a differentiator; if you're going to dif

The lesson of "good enough" is an important one to learn, but when all your competitors are "good enough" too, you need a differentiator; if you're going to differentiate yourself with better design, that's where a designer who does think about things like incremental leading can make a difference. The designers are the people who don't just tell you that something looks good or even tell you why it looks good; they're the people that make it look good. If you're getting results from designers that you believe anyone could replicate, maybe the problem isn't that all designers suck, it's that your designers suck.