2 ms·
> It seems like when your company's revenue has been flat for over a decade, you should focus on improving your core offering of, you know, food quality, and no
by notyourday 8y ago
> It seems like when your company's revenue has been flat for over a decade, you should focus on improving your core offering of, you know, food quality, and not find new ways to annoy customers with data mining and extreme personalization.
That's wrong. McDonalds is real estate holding company that happened to sell fast food.
https://qz.com/965779/mcdonalds-isnt-really-a-fast-food-chain-its-a-brilliant-30-billion-real-estate-company/ https://qz.com/965779/mcdonalds-isnt-really-a-fast-food-chai...
- gowld 8y agoAnd why do you think that real estate is so valuable? Why do they insist on blanketing all their great real estate with McDonald's restaurants? Perhaps because it's a great place to sell McDonald's food?
- notyourday 8y agoBecause those typically are newer buildings accessible to cars with drive ins. Those buildings are very valuable. Contrary to strange beliefs of HN, most of business is really simple: make a little money every day over a long period of time. Invest in real estate. 50 years later it would be a very good very viable business. Same goes for lawyer offices ( not law firms ). The "rich" lawyers do very well by having a small practice and buying a building that they use for law offices. Upon retirement most of their money comes not from selling the book of business to a different attorney but from selling a building that they have paid off.