4 ms·

McDonald's is a massive bottom-line franchise, so enforcing new standards that cut into margin and getting paying franchisees to put their stores on board is a

McDonald's is a massive bottom-line franchise, so enforcing new standards that cut into margin and getting paying franchisees to put their stores on board is a recipe for disaster. I wish McDonald's would improve their quality too but that is just not what McDonald's is. Dominos has been doing well thanks to early adoption of tech and using it to integrate with customers in new ways that the competition hasn't. They proved the success in fast-food franchises with this, and now McDonald's is trying to differentiate with tech too with this acquisition.

massivecali 8y ago
What quality improvement do you think McDonald's needs? They have already gone to excessive lengths to appeal to parents and advocacy groups by adding healthy meal options (apple slices, milk, salads) and reducing portion sizes (which helps them more in the profit department, than it helps the overweight consumers) and clearly showing the breakdown of each item on a large prominent poster near the register. They're a fast food restaurant who has already gone above and beyond all of their closest competitors IMO.
- diogenescynic 8y ago
  Offering packaged apple slices and milk is going to excessive lengths? Really? That seems closer to the bare minimum than “above and beyond” but maybe you have difference standards than me. Excessive lengths would be McDonalds installing cold-pressed juice bars. An above and beyond McDonalds would just be your average In-N-Out.
  - srhtdhthfh 8y ago
    lol people who harp about the superiority of in n out are so blasse in taste. its the same shit, no need to market their burgers for them in your own head.
    - okmokmz 8y ago
      Ya, I lived in LA for a year and didn't understand the In n Out hype. Pretty middle of the road every time I had it. Dick's in Seattle is better in my opinion
    - diogenescynic 8y ago
      You made an account for that comment? Really? If you can’t taste or smell the difference between McDonalds and In-N-Out then you must have poor taste and senses. The meat, buns, and fries are completely different. I’m not saying it’s the best burger in the world, but it shows you can get better quality burgers than what McDonalds is selling for about the same price. McDonalds chooses not to care about quality.
  - bduerst 8y ago
    In-N-Out isn't a franchise, so they are able to do things like this.
- deleted 8y ago
  [deleted]
diogenescynic 8y ago
That’s just a choice though. In-N-Out is cheap but the food is high quality. McDonalds would rather use marketing to compensate for quality. It comes down to priorities.
- bduerst 8y ago
  In-N-Out isn't a franchise. It's a private, family owned business that operates each individual store, so they have the control to enforce quality and employment standards while maintaining margins.

massivecali 8y ago

What quality improvement do you think McDonald's needs? They have already gone to excessive lengths to appeal to parents and advocacy groups by adding healthy meal options (apple slices, milk, salads) and reducing portion sizes (which helps them more in the profit department, than it helps the overweight consumers) and clearly showing the breakdown of each item on a large prominent poster near the register. They're a fast food restaurant who has already gone above and beyond all of their closest competitors IMO.

diogenescynic 8y ago
Offering packaged apple slices and milk is going to excessive lengths? Really? That seems closer to the bare minimum than “above and beyond” but maybe you have difference standards than me. Excessive lengths would be McDonalds installing cold-pressed juice bars. An above and beyond McDonalds would just be your average In-N-Out.
- srhtdhthfh 8y ago
  lol people who harp about the superiority of in n out are so blasse in taste. its the same shit, no need to market their burgers for them in your own head.
  - okmokmz 8y ago
    Ya, I lived in LA for a year and didn't understand the In n Out hype. Pretty middle of the road every time I had it. Dick's in Seattle is better in my opinion
  - diogenescynic 8y ago
    You made an account for that comment? Really? If you can’t taste or smell the difference between McDonalds and In-N-Out then you must have poor taste and senses. The meat, buns, and fries are completely different. I’m not saying it’s the best burger in the world, but it shows you can get better quality burgers than what McDonalds is selling for about the same price. McDonalds chooses not to care about quality.
- bduerst 8y ago
  In-N-Out isn't a franchise, so they are able to do things like this.
deleted 8y ago
[deleted]

diogenescynic 8y ago

That’s just a choice though. In-N-Out is cheap but the food is high quality. McDonalds would rather use marketing to compensate for quality. It comes down to priorities.

bduerst 8y ago
In-N-Out isn't a franchise. It's a private, family owned business that operates each individual store, so they have the control to enforce quality and employment standards while maintaining margins.