True, I guess for many it was for Google around the time they removed “don't be evil.” from their code of conduct. But obviously brewing before that point. Bu

True, I guess for many it was for Google around the time they removed “don't be evil.” from their code of conduct. But obviously brewing before that point. But then, does the business or more so - shareholders drive these types of directions. As it is a trend we see play out over and over again.