5 ms·

Yes. The advantages of HTML in an email are well-documented in the TC article and the Google announcement. I would make use of that, personally.

JohnFen 8y ago
Those "advantages" are very weak, at best.
UI_at_80x24 8y ago
None of those "Advantages" were advantageous to the end user. This only benefits Google or other corporations, and anything that benefits them harms me.
- fixermark 8y ago
  With respect, "anything that benefits corporations harms me" is a weird attitude. AMP in email could, hypothetically, allow me to hit the "checkin to my flight" button for a Southwest flight directly from my confirmation email without having to bump over to their website. That's cool, convenient, and simplifies my life. It also benefits the corporation (their resource allocation is easier if they have a firm count of flyers) and it benefits Google (I'm more likely to use an email client that facilitates this). The business world is full of win-wins, and this has the potential to be one of them.
  - gwenzek 8y ago
    > checkin to my flight button You can do that in HTML email too. Newsletter have an "unsubscribe" button, calendar invites have a yes/no/maybe button.
    - fixermark 8y ago
      Not without leaving the email UI, no.
      - jamesgeck0 8y ago
        Let me introduce you to Actions and Highlights, which do exactly this without leaving the email UI. AFAIK Gmail has the best (only?) support for them, but anyone could support them. https://developers.google.com/gmail/markup/actions/actions-overview https://developers.google.com/gmail/markup/actions/actions-o...
  - jxfreeman 8y ago
    That’s theoretically possible now if not actually implemented already. AMP in the email isn’t going to automatically make this possible. The SWA devs and the Delta devs and the AA devs and the Alaska devs and the Northwest devs, ad naseum are all going to poorly implement their version just as poorly as their REST version (if they have one). The implementation mechanism isn’t really going to improve the experience. It will just be something different that is broken or slow.
  - drivingmenuts 8y ago
    It also allows for even more invasions of user privacy. We’re already tracked like tagged coyotes, so where does it stop? Obviously, not when users say so, because we can’t afford the lobbyists and lawyers that industry can. So now we just have to lie back and think of profits?
  - kortilla 8y ago
    What an incredibly bad example. Many airlines already include a link for a one click checkin. They already induce people to checkin (southwest for sure) with boarding priority based on checkin time. You’ve perfectly summed up AMP for email with a use case that’s already been solved by a simpler technology that nobody has complained about.
- IanCal 8y ago
  Being able to respond to & deal with gdocs changes directly within an email has clear advantages for users of gdocs.

JohnFen 8y ago

Those "advantages" are very weak, at best.

UI_at_80x24 8y ago

None of those "Advantages" were advantageous to the end user. This only benefits Google or other corporations, and anything that benefits them harms me.

fixermark 8y ago
With respect, "anything that benefits corporations harms me" is a weird attitude. AMP in email could, hypothetically, allow me to hit the "checkin to my flight" button for a Southwest flight directly from my confirmation email without having to bump over to their website. That's cool, convenient, and simplifies my life. It also benefits the corporation (their resource allocation is easier if they have a firm count of flyers) and it benefits Google (I'm more likely to use an email client that facilitates this). The business world is full of win-wins, and this has the potential to be one of them.
- gwenzek 8y ago
  > checkin to my flight button You can do that in HTML email too. Newsletter have an "unsubscribe" button, calendar invites have a yes/no/maybe button.
  - fixermark 8y ago
    Not without leaving the email UI, no.
    - jamesgeck0 8y ago
      Let me introduce you to Actions and Highlights, which do exactly this without leaving the email UI. AFAIK Gmail has the best (only?) support for them, but anyone could support them. https://developers.google.com/gmail/markup/actions/actions-overview https://developers.google.com/gmail/markup/actions/actions-o...
- jxfreeman 8y ago
  That’s theoretically possible now if not actually implemented already. AMP in the email isn’t going to automatically make this possible. The SWA devs and the Delta devs and the AA devs and the Alaska devs and the Northwest devs, ad naseum are all going to poorly implement their version just as poorly as their REST version (if they have one). The implementation mechanism isn’t really going to improve the experience. It will just be something different that is broken or slow.
- drivingmenuts 8y ago
  It also allows for even more invasions of user privacy. We’re already tracked like tagged coyotes, so where does it stop? Obviously, not when users say so, because we can’t afford the lobbyists and lawyers that industry can. So now we just have to lie back and think of profits?
- kortilla 8y ago
  What an incredibly bad example. Many airlines already include a link for a one click checkin. They already induce people to checkin (southwest for sure) with boarding priority based on checkin time. You’ve perfectly summed up AMP for email with a use case that’s already been solved by a simpler technology that nobody has complained about.
IanCal 8y ago
Being able to respond to & deal with gdocs changes directly within an email has clear advantages for users of gdocs.