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Interesting observation. Though, just to be clear, this promotional series VW has been doing called "The Fun Theory" is merely meant to observe how fun can affe
by JangoSteve 16y ago
Interesting observation. Though, just to be clear, this promotional series VW has been doing called "The Fun Theory" is merely meant to observe how fun can affect human behavior for the better. The tie-in with their brand, of course, is that fun IS functional.
This is the first/only experiment connected with the government (and the Swedish government at that). The rest have been environmental or health-related (making more people recycle, take the stairs, etc).
- bugsy 16y agoStairs at a subway station, public waste cans and bottle recycling centers are all government controlled things that are presented to people as good stuff the government has made which is for the public's own good. I do not contest at all that there are benefits to throwing away trash, walking up stairs or recycling glass containers. But I observe these are all elements of social control by the government. Surely among the tens of thousands of proposals, not all of them were things that government is responsible for and which deal with social control "for their own good". Yet that is the only thing that is selected for these pieces, which does in fact show that this is the chosen focus by Volkswagen for this program. Not too controversial though to say so since ht their Fun theory site states clearly it is all about "changing people's behavior", and changing behavior is about controlling people.
- homonculus 16y agoAre you less free because of trash cans?