5 ms·
And in 9-12 months, HTML fallback will become optional for senders who want to "optimize" their content. And to prevent "inconsistent user experiences, which ar
by ballenf 8y ago
And in 9-12 months, HTML fallback will become optional for senders who want to "optimize" their content. And to prevent "inconsistent user experiences, which are causing user confusion."
- Ajedi32 8y agoSenders can include or not include any MIME types they want; that's just how email works. Though it seems unlikely they'd skip HTML fallback, since not every email client connected to Gmail is necessarily going to support AMP.
- pmontra 8y agoI guess that the HTML fallback is not cost free to create. I bet that some of them will be links to the website, like the "read this message on the web" links that are almost the only fallback we have from complex layouts now.
- gumby 8y agoSeems like a lot of messages exclude the text alternative fallback! I filter those and sent them straight to my trash unread.