An awful lot seems to be getting made out of this one story, and there's really precious little else cited in the post other than generic claims of gloom and do

An awful lot seems to be getting made out of this one story, and there's really precious little else cited in the post other than generic claims of gloom and doom about search. Google's been fighting spam sites for a long time before this and the battle certainly waxes and wanes but I'm sceptical that it's actually being lost, it's just a constant struggle. Now if you tell me that there is value in social search we could have a totally different discussion, but it's more about the persuasive power of personal recommendation than algorithms not working any more.