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And that’s why somebody phones in after every bomb and says, “It was us, the Situationist Liberation Army. We blew up that mall.” That’s branding.

• gwern 16y ago
  But they don't. I did a whole comment there pointing to the statistics about how most bombs are unclaimed, hours ago.
  • Qz 16y ago
    Point is, you remember the ones who called in to claim them.