> It is not until the last page of an EIGHT page article that it becomes clear that Mr. Borker is quite troubled financially. This is no formula for success. >

> It is not until the last page of an EIGHT page article that it becomes clear that Mr. Borker is quite troubled financially. This is no formula for success. > He won’t get specific about his annual income, but he tallies the business from the day before: 120 orders, gross revenue of roughly $20,000, which yielded perhaps $3,000 in profit, out of which he had to pay his employees — mostly women who answer phones and e-mail, off-site — and advertising. Even if he's paying those order-takers lavishly (unlikely) and his site-related expenses are exorbitant, he should still be clearing at least 2/3 of that. He won't be buying a private island any time soon, but a one-man company turning a ~$2,000/day profit from home isn't exactly what I'd call financially troubled (though this may end badly for him otherwise).