Very good book (audiobook is very well done). It's a great balance of story-telling and teaching. He teaches some simple rules then provides examples of how he

Very good book (audiobook is very well done). It's a great balance of story-telling and teaching. He teaches some simple rules then provides examples of how he actually used to practices to get the results he wanted. Also, none of his suggestions felt fake or pandering. Just small tweaks to how you word and approach things can have a huge impact without necessarily being an expert.