I do basic SEO as part of my job, so I know a few basic tools that can look through this. Google keyword checker gives 590 searches a month for that phrase, so

I do basic SEO as part of my job, so I know a few basic tools that can look through this. Google keyword checker gives 590 searches a month for that phrase, so it's not too competitive. I'm sure he ranks for a lot of these tail phrases though. A lot of his juice comes from every page on his site linking with good anchor text to every other page (seems to be over 10,000 according to Yahoo Site Explorer). The fact that he ranks so low (on my Google he's number 6 or so) even with this on such an easy term shows something, doesn't it? There's another massive site that links to him with anchor text a lot too. It's hard to even find any of these criticism backlinks in there: it's entirely possible these critics don't count at all anyway. After all, it seems to be just a theory of the store owner.