>Disable the account temporarily when some (small) number of other users flags its posts as spam... I'm not sure you're really hearing us. The advertisers don

>Disable the account temporarily when some (small) number of other users flags its posts as spam... I'm not sure you're really hearing us. The advertisers don't want their ads connected to spam or propaganda posts AT ALL. If Twitter actually shows the post, and then has ads along side it, it's too late. I mean it's great that someone bothers to flag that post as spam, but the advertiser's Twitter firehose processor is going to detect that pairing. Under your proposed regime the advertiser would be constantly detecting violations by spam users who were not being punished by Twitter. Under Twitter's proposed regime, the advertiser would report the first violation and the user, and his/her posts, would be gone. On top of that, there would be far fewer occurrences of such matches in the firehose data in the first place because accounts would be more difficult to create. Now add to all that the fact that the spammer would have to get a new burner phone to create a new account. That cost, coupled with the fact that each account could only pull off limited spamming means less profit for the spammer. Put another way, the ROI of each new account tends toward zero under Twitter's model. Under your model, the ROI is bounded only by chance. That chance being the chance that enough people bother to mark the post as spam. Here's the thing though, what if they don't? What if the first Twitter hears about the spam is from the advertiser? Being in that situation is what Twitter is trying to keep to a minimum. That is the nightmare scenario that they live in today. Today they are in that situation several hundred times per week. Those are uncomfortable calls. (Probably hundreds per day by now? I haven't checked in a while.) With their new system, over time, I could see that going to ten to a hundred a week. (Maybe even lower if you add automated firehose processing for advertisers on the backend.) They say "The customer is always right." Well, for Twitter, the customer is the advertiser.