Games today are more of a services than a business due to online distribution. You don’t go in debt by making a ton of copies that don’t sel and you don’t lose

Games today are more of a services than a business due to online distribution. You don’t go in debt by making a ton of copies that don’t sel and you don’t lose money when you lower your sale price to clear inventory because there isn’t none. If you continue to develop and support the game you can create a continguous stream of revenue even if it’s a small one, for a small studio without investors it’s a very viable business model.