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> Search engines don't like simple straight answers I would say they clearly do - but the people providing the answers don't. Compare the recent move of Googl

• NeedMoreTea 8y ago
  That's google on their own site providing an example of do as I say not as I do. :) They've always discouraged and penalised sites that do that themselves. The search guidelines always talked up what was needed on a page quantity wise, and discouraged brevity. Adsense brought additional, and longer restrictions, and then assorted SEO recommendations and some snake oil to talk around the subject, include synonyms etc. All that drove a certain style of writing content for the web that has escalated into a very particular - and easily recognisable - style of waffle. That's almost never what's needed for accuracy, readability or quick answers. Long form journalism for the web is a bastard child of traditional long form journalism and SEO inspired waffle, and probably the most annoying of the lot.