This made sense until the last line. If the conclusion was "focus on telling your story well so that people understand the point of your work," I would understa

This made sense until the last line. If the conclusion was "focus on telling your story well so that people understand the point of your work," I would understand that. But he concludes with "name it, and they will come." So... he's saying that your product needs a good name? I don't get it.