What interests me is that they've clearly gone after the dark patterns of their opponents or their blatantly obvious unimplemented features (ie better use of ma

What interests me is that they've clearly gone after the dark patterns of their opponents or their blatantly obvious unimplemented features (ie better use of mapping to categories behaviour or clear statements about not abusing the data they gather). This is a much more compelling sales pitch than "forget about these suspicious practices, everyone does that, but hey isn't this convenient!" which is so common now with the others.