This reads like a traffic targeting system ala FB's cartographer (c10r) bolted onto an ad exchange (continuous bidding etc.) Interesting to see if they can kee

This reads like a traffic targeting system ala FB's cartographer (c10r) bolted onto an ad exchange (continuous bidding etc.) Interesting to see if they can keep the 10-second update intervals while scaling to more users. Curious to see if the market actually wants to pay for marginal improvements in gaming latency. I would have expected something like this targeting VoIP to be more lucrative.