As someone who writes copy for a living, I can tell you one reason that happens. The client may insist on a word count or an agency links payment to word count.

As someone who writes copy for a living, I can tell you one reason that happens. The client may insist on a word count or an agency links payment to word count. If the client insists that a page must have 500 words of copy and they’ll pay me X amount for those words, they’re going to get 500 words whether or not that’s the right choice.