You tell a story in which you show the problem and the solution besides. There is no other way to create interest. It has to solve a problem of yours (a potenti

You tell a story in which you show the problem and the solution besides. There is no other way to create interest. It has to solve a problem of yours (a potential problem may be enough). If you don't know it does, why would you care about the solution? Or that's my interpretation of the article anyway.