>Eliminating the set transaction fee could open up so many potential businesses. But I'm not sure what incentive Apple has of getting rid of it. It's a cash cow

>Eliminating the set transaction fee could open up so many potential businesses. But I'm not sure what incentive Apple has of getting rid of it. It's a cash cow. It doesn't necessarily need to be eliminated, but it should be regulated: see https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex:32015R0751 https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex:32... and the effect it has had in the EU.