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The insight that communication is inherently transactional explains a lot about advertising/media. Maybe others find it obvious. But it took me a long time to f
by Double_Cast 8y ago
The insight that communication is inherently transactional explains a lot about advertising/media. Maybe others find it obvious. But it took me a long time to figure out explicitly and work out the ramifications.
- michelpp 8y agoA great book on this idea is "Human Behavior and the Principle of Least Effort" by George Kingsley Zipf. "The entire behavior of an individual is at all times motivated by the urge to minimize effort" -Zipf