The ad, sounds like it is geared towards indie game developers, not players. They do not want to do current mainstream games, but capture some niche market outs

The ad, sounds like it is geared towards indie game developers, not players. They do not want to do current mainstream games, but capture some niche market outside them. My guess is they are throwing a lot of money on this, to get exclusive launch titles. It would be nice to know from the early vendors what are the attached strings.