3 ms·
There was a big emphasis on privacy. Apple does all the categorization and geolocation on device. There was a slide dedicated to the point that Goldman Sachs wi
by w-m 8y ago
There was a big emphasis on privacy. Apple does all the categorization and geolocation on device. There was a slide dedicated to the point that Goldman Sachs will never share the data with advertisers.
But no word on MasterCard. Will they share the data, is that their business?
- dlubarov 8y agoThe thing is, even if MasterCard excluded Apple Card from the data they sell, very few merchants send transactions directly to MasterCard. There's usually a merchant acquirer involved, and that acquirer might proxy transactions through Visa rather than integrating with the other networks directly. In that case the merchant, the acquirer, Visa, MasterCard and Goldman Sachs would all see the transaction data. Plus there are normally other companies involved when a transaction is settled later, like First Data.
- fragmede 8y agoIt goes Customer -> Merchant -> payment processor (eg PayPal) -> acquirer (eg First Data in the US) -> Visa or MC -> bank the CC comes from (issuing bank) CC transactions are all settled later.