It is interesting. We hear all the time that the market wants bigger phones. But I look at data from analytics sites like Mixpanel and see something different.

It is interesting. We hear all the time that the market wants bigger phones. But I look at data from analytics sites like Mixpanel and see something different. https://9to5mac.com/2019/01/09/iphone-xr-usage-overtakes-xs/ https://9to5mac.com/2019/01/09/iphone-xr-usage-overtakes-xs/ This is from January 2019 (I can't find anything newer at the moment). iPhone XS - 2.89% iPhone XS Max - 3.65% iPhone XR - 3.02% iPhone X - 11.71% iPhone 8 - 9.81% iPhone 8 Plus - 10.11% Total - 41.19% These are all the latest iPhones. If you look at this year alone, sure, the larger phones are selling more. But back up even one year and 60% of iPhone users have the smaller of the newer phones. The 8 and 8 Plus are nearly at parity. There's a market for not large phones. It's basically half of Apple's iPhone customers.