> If it appears they have become more focused on financial success recently, that's more likely due to market saturation than it is to any categorical change i

> If it appears they have become more focused on financial success recently, that's more likely due to market saturation than it is to any categorical change in their priorities. One could also cast it as an entirely predictable consequence of replacing a CEO who came up as a product person with one who came up as an operations person. Apple's no stranger to saturating markets. They used to grow past that point, in part, by expanding into new markets that were peripherally related to the ones they already dominated in, and becoming a dominant player at those as well. They were remarkably good at it, too, with very few major missteps. They don't seem to be so good at that game anymore,though, so they're falling back on the top leadership's top skill: Expanding margins.