Not necessarily, but it still does grab a huge amount of data. Internet provider, device, session time, pages navigated during session and even ways to segment

Not necessarily, but it still does grab a huge amount of data. Internet provider, device, session time, pages navigated during session and even ways to segment users across devices, using that data for testing or ad targeting. Not to mention I was able to unintentionally identify my neighbour browsing on one of my client’s sites using those metrics.