Ha, but that wasn't quite the theory I espoused... 1. Facebook was social at the core, and succeeded while still small. 2. Their efforts in this space were pr

Ha, but that wasn't quite the theory I espoused... 1. Facebook was social at the core, and succeeded while still small. 2. Their efforts in this space were proactive 3. Google tried to add social much later, while already massive. 4. Their efforts were reactive. I was referring to large companies initiating projects in response to perceived market conditions. What I saw in 5 years at Google was engineers who didn't know what people wanted, and managers who didn't care what people wanted, hence my crude allusion to these comparable spectrums of behaviour. Of course there were countless exceptions to this, however there were enough impactful examples of both for it to be noticeable and troublesome to me. Buzz is the ultimate example.