I think all K-Sig products are rebrands: the coffee beans are Starbucks (see the bag), the beers and liquors are brewed/distilled by one of the big three brewer

I think all K-Sig products are rebrands: the coffee beans are Starbucks (see the bag), the beers and liquors are brewed/distilled by one of the big three brewers (see the bottles)... I was about to type more but found a thorough Quora explanation: https://www.quora.com/Is-Costcos-Kirkland-Signature-brand-really-just-repackaged-brand-name-products https://www.quora.com/Is-Costcos-Kirkland-Signature-brand-re... The CNN article sort of side steps the issue, but does consistently call Kirklnad Signature a “brand” as opposed to “product line” or the like.